I AM PAULO VICTOR FRAGA
"Father, son, husband, entrepreneur, and lifelong learner. My mission is to bridge technology and real-world results."
01. Technical Roots
It all started at Cotemig in Belo Horizonte at age 15. There, amidst lines of code and circuits, I built my IT foundation. Although I explored other passions like Gastronomy at Senac and Agricultural Engineering at UFPel, technology has always been the fundamental link in everything I've built.
// CURRENT EDUCATION
Software Engineering Student (100% Scholarship at Uninter)
02. Resilience & Drive
To support myself during college in Pelotas, I started selling truffles as a street vendor. This survival journey evolved into Formigando Confeitaria. Later, I became a partner in the international restaurant Ojos del Mundo, where I explored the link between the field and the plate, always seeking quality through technology.
03. The Growth Leap
At 28, I realized traditional marketing was dead. I dove into Philosophy, Politics, and Economics via edX to understand how society consumes. I applied this vision to Só Cachos, where I didn't just manage ads, but structured a complete transition to digital.
YouTube Subscribers
Instagram Followers
Knowledge Scalability
We transformed a local brand into an education and empowerment platform. This case validated what I now call Growth Engineering: using data to predict behavior and AI to scale execution.
04. Growth 90 Method
My approach isn't based on guesswork, but on rigorous protocols. The Growth 90 Method was designed for companies needing immediate and sustainable traction. It unites three pillars:
- Data ArchitectureEnd-to-end tracking. If it can't be measured, it can't be optimized.
- NeuromarketingCopywriting and design that speak directly to the consumer's limbic system.
- AI AutomationUsing agents and webhooks to reduce operational costs and increase response speed.
The Future is NOW
Today, I manage digital businesses with the utmost care, treating every project with the dedication of caring for a newborn. Using AI and the best tools in the market, I apply the Growth 90 Method to scale businesses from scratch to major launches.
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